Principal
2016
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
Cannes Lion winning 360 VR
2014 / 2015
"This Is Stroke" - our immersive VR film, showing the effects of a stroke from the point of view of the victim, has been awarded a Cannes Lion Bronze Award.
We were commissioned by Publicis Life Brands Resolute in 2014 to produce & direct a film that represents the experience of having a stroke through a scripted drama in 360 degrees.
This year, we created a new set of films delving deeper into the world of Stroke recovery by profiling the struggle of five individuals. Finally we picked one story to document through a new 360 VR film: Sas' story.
GUTSY were commissioned to produce rich video content from all over Europe to support the online campaign for the 100% electric Nissan Leaf called The Big Turn On.
This involved shooting a competition involving 10 bloggers from 4 different countries; France, Germany, Holland & the UK. The bloggers were pitched against each other to win a Nissan LEAF, test driving the car in a unique set of challenges that brought to life the advantages of electric driving.
GUTSY delivered over 50 films in 4 countries in 2 months. This included celebrity content with Alesha Dixon, Marcus Brigstocke & Wayne Hemmingway amongst others.
STROKE 360VRSEPTEMBER 2015Stroke 360 VR Case study.In 2015, we continued on from our award winning 'This is Stroke' 360VR with a 2nd film using a documentary approach. This film describes the process between us, the Agency & Spherevision, the VR team.We were looking to take advantage of the immersive nature of a 360 film to make the audience understand the confusion, emotional turmoil & life changing implications of a stroke. Using 360 we are able to put people in the place that gives them not just a better sense of it, but gives them more empathy and a deeper emotional connection to a single experience.
Or ‘the history of communications in the life time of a 30 year old in 2010’. This project was all about understanding Generation Y, the guys who grew up with the internet & mobile technology boom. We chose a collage treatment to pull together our own shoots & archive material drawn over in post.
" I have worked with Paul and Gutsy over the past year and found their grasp of what I am trying to achieve really extraordinary "
- Mandy Mainwaring - E.ON -
" Paul and his team at Gutsy are a breath of fresh air in the world of TV production. His creativity ensures great scripting and planning across the briefs we have given them "
- Mike Coppen Gardner - The Digital Consultancy -
"I guess you have seen the 'Turn to 30' campaign for Ariel? As you can imagine the films you did for us have been great communication tools for us, both internally and externally,"
- Simon Caines, Procter and Gamble UK -
As film makers, we’re a collective of skilled individuals with specialisms in directing, shooting, animation, cutting & post.
Gutsy was founded in 2002
by Paul O’Brien & Mark Beeching.
GUTSY LTD - 50 Liverpool Street - London - EC2M 7PY - T: +44 (0)845 299 6255 - E: contact@gutsy.tv