Gutsy TV

Our work

Principal

2016

At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.

We looked to mix opulence/grand spaces with a romantic story full of elegance.

Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.

Cannes Lion winning 360 VR

2014 / 2015

"This Is Stroke" - our immersive VR film, showing the effects of a stroke from the point of view of the victim, has been awarded a Cannes Lion Bronze Award.

We were commissioned by Publicis Life Brands Resolute in 2014 to produce & direct a film that represents the experience of having a stroke through a scripted drama in 360 degrees.

This year, we created a new set of films delving deeper into the world of Stroke recovery by profiling the struggle of five individuals. Finally we picked one story to document through a new 360 VR film: Sas' story.

Examples

DOCU-CONTENT

360 VR

ANIMATED MASH UP

NISSAN

THE BIG TURN ON

GUTSY were commissioned to produce rich video content from all over Europe to support the online campaign for the 100% electric Nissan Leaf called The Big Turn On.

This involved shooting a competition involving 10 bloggers from 4 different countries; France, Germany, Holland & the UK. The bloggers were pitched against each other to win a Nissan LEAF, test driving the car in a unique set of challenges that brought to life the advantages of electric driving.

GUTSY delivered over 50 films in 4 countries in 2 months. This included celebrity content with Alesha Dixon, Marcus Brigstocke & Wayne Hemmingway amongst others.

STROKE 360VRSEPTEMBER 2015Stroke 360 VR Case study.In 2015, we continued on from our award winning 'This is Stroke' 360VR with a 2nd film using a documentary approach. This film describes the process between us, the Agency & Spherevision, the VR team.We were looking to take advantage of the immersive nature of a 360 film to make the audience understand the confusion, emotional turmoil & life changing implications of a stroke. Using 360 we are able to put people in the place that gives them not just a better sense of it, but gives them more empathy and a deeper emotional connection to a single experience.

DIGITAS

Born in 1980

Or ‘the history of communications in the life time of a 30 year old in 2010’. This project was all about understanding Generation Y, the guys who grew up with the internet & mobile technology boom. We chose a collage treatment to pull together our own shoots & archive material drawn over in post.

" I have worked with Paul and Gutsy over the past year and found their grasp of what I am trying to achieve really extraordinary "

- Mandy Mainwaring - E.ON -

" Paul and his team at Gutsy are a breath of fresh air in the world of TV production. His creativity ensures great scripting and planning across the briefs we have given them "

- Mike Coppen Gardner - The Digital Consultancy -

"I guess you have seen the 'Turn to 30' campaign for Ariel? As you can imagine the films you did for us have been great communication tools for us, both internally and externally,"

- Simon Caines, Procter and Gamble UK -

Clients

NISSAN

D&D

BARCLAYS

MERCEDES

BNY MELLON

E.ON

NISSAN

SIX CENTIMES

As part of a series of films for the 100% electric Nissan Leaf, this is one example from over 50 films produced across Europe during the 3 month production period. With this film we needed to find a way to describe the cost of running an electric car in a way that would relate to our audience. A taxi that only charges for the electricity used gave us some great moments.

D&D LONDON

24hrs @ D&D

Primarily used as a recruitment film, we documented a non-stop day in the life of the restaurant group from sourcing fish at Billingsgate to the Soho night life.

BARCLAYS

HEIDI

Part of a series of Mum's entrepreneur films in partnership with Mumsnet from 2011.

Heidi balances running her new Scandinavian outdoor clothing shop, Astrid's Adventures, a fledgling online store with orders from around the world, and taking care of her three children.

MERCEDES BENZ

FIRST

FIRST is a ground breaking six minute cinematic film produced by GUTSY to announce Mercedes-Benz World at Brooklands to the public. Playing in the cinema at Mercedes-Benz World, it gives every single visitor a high energy introduction to the incredible history of Mercedes-Benz, starting with the creation of the World’s first motorcar. Mercedes has never before brought so many of its classic cars together for one shoot. Shot in Stuttgart & post produced in London.

BNY MELLON

MAKING THE CONNECTION

Designed to showcase individuals at BNY Mellon, we produced a series of profile films about people & their passion at BNY. This film was shot at Peter’s home in Upstate New York where he houses his antique radio collection

E.ON

This is a section of an E.ON film about their range of customers across Europe. E.ON asked us to get honest insights from their varied markets.

People

As film makers, we’re a collective of skilled individuals with specialisms in directing, shooting, animation, cutting & post.

Gutsy was founded in 2002

by Paul O’Brien & Mark Beeching.

GUTSY LTD - 50 Liverpool Street - London - EC2M 7PY - T: +44 (0)845 299 6255 - E: contact@gutsy.tv