OUR WORK
Getting Customers to Sing
Our ‘Customers unfiltered’ video installation for E.ON was a 24 screen interactive art installation designed to engage an internal audience with genuine customer feedback. Video portraits would be activated via sensors & the customers would tell the viewer their thoughts on their energy world. The film here shows the ‘Attractor’ which happened every hour, syncing the Portraits into a choir singing ‘Shout’.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
The History of TV
Commissioned by the Guardian, we produced the ‘The evolution of television in 2 minutes’ for Virgin ‘Tivo’ with a combination of archive and drawn animation scenes.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
EXAMPLES
Nissan
GUTSY were commissioned to produce rich video content from all over Europe to support the online campaign for the 100% electric Nissan Leaf called The Big Turn On.
This involved shooting a competition involving 10 bloggers from 4 different countries; France, Germany, Holland & the UK. The bloggers were pitched against each other to win a Nissan LEAF, test driving the car in a unique set of challenges that brought to life the advantages of electric driving.
GUTSY delivered over 50 films in 4 countries in 2 months. This included celebrity content with Alesha Dixon, Marcus Brigstocke & Wayne Hemingway amongst others.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
STROKE 360VR
Stroke 360 VR Case study.
In 2015, we continued on from our award winning 'This is Stroke' 360VR with a 2nd film using a documentary approach. This film describes the process between us, the Agency & Spherevision, the VR team.
We were looking to take advantage of the immersive nature of a 360 film to make the audience understand the confusion, emotional turmoil & life changing implications of a stroke. Using 360 we are able to put people in the place that gives them not just a better sense of it, but gives them more empathy and a deeper emotional connection to a single experience.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
DIGITAS
Or ‘the history of communications in the life time of a 30 year old in 2010’. This project was all about understanding Generation Y, the guys who grew up with the internet & mobile technology boom. We chose a collage treatment to pull together our own shoots & archive material drawn over in post.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
PEOPLE
CLIENTS
Nissan
As part of a series of films for the 100% electric Nissan Leaf, this is one example from over 50 films produced across Europe during the 3 month production period. With this film we needed to find a way to describe the cost of running an electric car in a way that would relate to our audience. A taxi that only charges for the electricity used gave us some great moments.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
D&D London
Primarily used as a recruitment film, we documented a non-stop day in the life of the restaurant group from sourcing fish at Billingsgate to the Soho night life.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
Mercedes Benz
FIRST is a ground breaking six minute cinematic film produced by GUTSY to announce Mercedes-Benz World at Brooklands to the public. Playing in the cinema at Mercedes-Benz World, it gives every single visitor a high energy introduction to the incredible history of Mercedes-Benz, starting with the creation of the World’s first motorcar. Mercedes has never before brought so many of its classic cars together for one shoot. Shot in Stuttgart & post produced in London.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
Barclays
Part of a series of Mum's entrepreneur films in partnership with Mumsnet from 2011.
Heidi balances running her new Scandinavian outdoor clothing shop, Astrid's Adventures, a fledgling online store with orders from around the world, and taking care of her three children.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
Principal Hotels
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
E.ON
Case study about our customer video ‘Art’ installation for E.ON. An interactive format we created as a platform for our clients to develop a deeper understanding of their customers.
At the end of 2016 we were commissioned to produce a brand film for ‘Principal’ hotels to coincide with their launch. Weaving a story through the 3 main locations; Edinburgh,York & Manchester.
We looked to mix opulence/grand spaces with a romantic story full of elegance.
Technically we used new devices for movement including Ronin and a drone, with a very old methodology for the landscape shots building sets with miniatures.
